So in a few weeks it's The Business Networking Show. There will be hundreds of networkers from all over the UK coming to Wolverhampton for one day only. They will want to grow their business and meet likeminded business owners in the hope of building relationships and ultimately generating more work.
I have been to the past three shows and each one was fantastic. Over the years I have met some great people who have become good friends. I have been given countless referrals and more importantly I have left motivated and fired up. You see running a business is a lonely experience. Being able to go somewhere and be around other people in the same position as you is invaluable - it keeps you sane.
This year TBNS is free and won't cost you a penny as long as you preorder your tickets. If you turn up in the day the tickets will cost £20. Now I know there are business owners sitting in their office right now thinking they should attend but then not doing anything about it. There is always something more important that they have to do. Preordering will keep getting put off again and again until it never happens.
I've got to pay that invoice, I've got to phone that client, I've got to put that post on social media. There are always a million things that happen within your business that will get in the way. These same people will be the same people moaning on the 15th September that they have to pay £20 to get into the event. As Brad Burton says "Nobody is more happy than when they missed the bus".
Be absolutely honest with me what do you think is more important attending the largest networking show in the U.K. or sitting in your office doing the same thing you do every other day of the week. I can personally guarantee you that your business will be better off if you attend TBNS.
You have to find time to do this stuff. You have to find time to do things outside of the day to day running of your business. Things that will actually help you take your business to the next level instead of just keeping things running. In my career I have been accused many times of being lucky. I'm lucky that I keynoted at The Business Show. I'm lucky that I founded and run four successful companies. I'm lucky that I'm happy with my business and my life.
You make your own luck. I keynoted at The Business Show because Brad Burton and 4Networking vouched for me. They vouched for me because everyone in 4Networking knows me and they knew I would do a great job. I first found out about 4Networking when I attended my first TBNS. Three years later I'm keynoting on the main stage at The Business Show. I went out there and made it happen, nothing to do with luck.
That wasn't luck, it was hard work. I spent time and energy attending expos, building relationships and playing a long game. Everything I did had no impact on my business that day, that week or even that month. However three years later it's paying dividends. I am now getting booked to speak at events throughout the UK and that is a direct result of the work I have put in over the last few years.
If I told you that attending this years TBNS would guarantee to take your business to the next level within three years you WOULD definitely go. However I can't make that guarantee. What I can promise is that if you stay in your office playing the role of an office worker you will be in the same place as you are now in three years. All you will be doing is paying the bills, keeping things running the same way they always have.
This isn't about TBNS, this is about every opportunity you have ever had and not taken. There are two types of people in business, those that watch things happening and those that make things happen. You need to be an entrepreneur not just pretend you are one. You need to take risks, knock on doors and make things happen. Think about every time you have taken a risk or done something that's not part of your day to day activities. Perhaps not all of them have paid off but I bet you wouldn't be where you are now if you hadn't taken any risks. I know for a fact I wouldn't be speaking all over the UK if I hadn't gone to TBNS and events like it. I wouldn't be where I am now if I hadn't got off my arse and put myself put there. I made things happen. Did I know where I would be when I went to my first TBNS? Nope, but I knew it was the right thing to do.
So I urge you to book onto TBNS. Worst case scenario you will have a good time and meet some great people. Best case scenario it could be the catalyst to change your life and your business. If you do nothing you achieve nothing. If you want to own the moon then simply shoot for the stars.
I'll see you there hopefully. I will be the one on the main stage keynoting glad that I put myself out there and made things happen.